“STOP! Don’t Touch. Run Away. Tell a Grown-up.”The Eddie Eagle GunSafe® program is a gun accident prevention program developed by a task force made up of educators, school administrators, curriculum specialists, urban housing safety officials, clinical psychologists, law enforcement officials and National Rifle Association firearm safety experts. It began in 1988 with one mission: teach children four simple, easy to remember steps so they know what to do if they ever come across a gun. In 2015 the NRA introduced a fresh, new Eddie and added some friends—his Wing Team. Though Eddie has evolved, his mission has not. In the brand new video, Eddie and his friends remind children that if they see a gun, they need to Stop! Don’t touch. Run away. Tell a grown-up.
You talk about stranger danger, Internet safety, fire drills and more with children...so why not include gun safety? The program makes no value judgments about firearms, no firearms are ever used, and it covers an important topic that needs to be addressed with kids. Like swimming pools, electrical outlets and matchbooks, firearms are simply treated as a part of everyday life. With firearms found in about half of all American households, it’s a stance that makes sense.
A special kid-friendly webpage, called The Eddie Eagle Tree House is also available. This experience allows children to discover Eddie’s video and lesson individually, or it provides an interactive element for groups and families to talk through together. Visit www.eddieeagle.com to learn more.
Neither Eddie nor any members of his Wing Team are ever shown touching a firearm, and there is no promotion of firearm ownership or use. The NRA does not make any sort of profit off the program, nor does it intend to. The goal of the Eddie Eagle GunSafe® program is to help prevent accidents and keep children safe.